This document informs users about the technologies that help this website to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Website.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Direct registration (this Website)
The User registers by filling out the registration form and providing the Personal Data directly to this Website.
Personal Data processed: country, email address, language, Trackers and various types of Data.
Cloudflare (Cloudflare Inc.)
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e., communication between this Website and the User's browser, while also allowing analytical data from this Website to be collected.
Personal Data processed: Cookies and various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Trackers duration:
_cfuvid: indefinite
cf_clearance: 30 minutes
This Website uses Trackers to measure traffic and analyse User behaviour to improve the Service.
Crazy Egg (Crazyegg)
Crazy Egg is a heat mapping service provided by Crazy Egg, Inc.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Google Analytics (Universal Analytics) (Google Ireland Limited)
Google Analytics (Universal Analytics) is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Trackers duration:
AMP_TOKEN: 1 hour
_ga: 2 years
_gac*: 3 months
_gat: 1 minute
_gid: 1 day
Google Analytics Advertising Reporting Features (Google Ireland Limited)
Google Analytics on this Website has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.
Place of processing: Ireland – Privacy Policy – Opt Out.
Trackers duration:
IDE: 2 years
gcl*: 3 months
test_cookie: 15 minutes
Google Analytics Demographics and Interests reports (Google Ireland Limited)
Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Website (demographics means age and gender Data).
Users can opt out of Google's use of cookies by visiting Google's Ads Settings.
Personal Data processed: Cookies and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).
Place of processing: Ireland – Privacy Policy – Opt Out.
Trackers duration:
IDE: 2 years
gcl*: 3 months
test_cookie: 15 minutes
Sitegainer
https://sitegainer.com
Loggly
https://www.loggly.com
Yandex Metrica (YANDEX, LLC)
Yandex Metrica is an analytics and heat mapping service provided by YANDEX, LLC. Yandex Metrica can be used to display the areas of a page where Users most frequently move the mouse or click. This shows where the points of interest are.
Personal Data processed: Cookies and Usage Data.
Place of processing: Russian Federation – Privacy Policy.
Trackers duration:
_ymBRC: duration of the session
ymd: 1 year
ymisad: 2 days
ymsynced: duration of the session
ymuid: 1 year
ymvisorc_*: 30 minutes
i: 1 year
yabs-sid: duration of the session
yandexuid: 1 year
ymex: 1 year
Google Analytics 4
Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: number of Users, session statistics, Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Trackers duration:
_ga: 2 years
ga*: 2 years
This Website uses Trackers to deliver personalized ads or marketing content, and to measure their performance.
Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Trackers duration:
_fbc: 3 months
_fbp: 3 months
fr: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Facebook Audience Network (Facebook, Inc.)
Facebook Audience Network is an advertising service provided by Facebook, Inc. In order to understand Facebook's use of Data, consult Facebook's data policy.
This Website may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Facebook Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.
Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Trackers duration:
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Facebook Lookalike Audience (Facebook, Inc.)
Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Facebook, Inc. that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Website or engagement with relevant content across the Facebook apps and services.
On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.
Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Trackers duration:
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Google Ad Manager (Google Ireland Limited)
Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. In order to opt out from being tracked by various advertising networks, Users may make use of Youronlinechoices. In order to understand Google's use of data, consult Google's partner policy.
This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy.
Trackers duration:
Conversion: 3 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
GCL_AW_P: 3 months
GED_PLAYLIST_ACTIVITY: duration of the session
IDE: 2 years
NID: 6 months
RUL: 1 year
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
gac: 3 months
gacgb_: 3 months
gclag: 3 months
gclau: 3 months
gclaw: 3 months
gcldc: 3 months
gclgb: 3 months
gclgf: 3 months
gclgs: 3 months
gclha: 3 months
ar_debug: 3 months
id: 2 years
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
Google Ads conversion tracking (Google LLC)
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Website.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Trackers duration:
IDE: 2 years
test_cookie: 15 minutes
Google Ads Similar audiences (Google Ireland Limited)
Similar audiences is an advertising and behavioral targeting service provided by Google Ireland Limited that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of this Website.
On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.
Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Trackers duration:
Conversion: 3 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
GCL_AW_P: 3 months
GED_PLAYLIST_ACTIVITY: duration of the session
IDE: 2 years
NID: 6 months
RUL: 1 year
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
gac: 3 months
gacgb_: 3 months
gclag: 3 months
gclau: 3 months
gclaw: 3 months
gcldc: 3 months
gclgb: 3 months
gclgf: 3 months
gclgs: 3 months
gclha: 3 months
ar_debug: 3 months
id: 2 years
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
Google AdSense (Google Ireland Limited)
Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered.
Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.
In order to understand Google's use of data, consult Google's partner policy.
Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Trackers duration:
Conversion: 3 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
GCL_AW_P: 3 months
GED_PLAYLIST_ACTIVITY: duration of the session
IDE: 2 years
NID: 6 months
RUL: 1 year
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
gac: 3 months
gacgb_: 3 months
gclag: 3 months
gclau: 3 months
gclaw: 3 months
gcldc: 3 months
gclgb: 3 months
gclgf: 3 months
gclgs: 3 months
gclha: 3 months
ar_debug: 3 months
id: 2 years
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
Baidu
https://www.baidu.com/
BorderXLab
https://www.borderxlab.com/
Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.
Users can opt out of Facebook's use of cookies for ads personalization by visiting this opt-out page.
Personal Data processed: Cookies and email address.
Place of processing: United States – Privacy Policy – Opt Out.
Trackers duration:
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Google Ad Manager Audience Extension (Google Ireland Limited)
Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google Ireland Limited that tracks the visitors of this Website and allows selected advertising partners to display targeted ads across the web to them.
Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Trackers duration:
Conversion: 3 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
GCL_AW_P: 3 months
GED_PLAYLIST_ACTIVITY: duration of the session
IDE: 2 years
NID: 6 months
RUL: 1 year
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
gac: 3 months
gacgb_: 3 months
gclag: 3 months
gclau: 3 months
gclaw: 3 months
gcldc: 3 months
gclgb: 3 months
gclgf: 3 months
gclgs: 3 months
gclha: 3 months
ar_debug: 3 months
id: 2 years
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
Google Ads Remarketing (Google Ireland Limited)
Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie.
Users can opt out of Google's use of cookies for ads personalization by visiting Google's Ads Settings.
Personal Data processed: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Trackers duration:
Conversion: 3 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
GCL_AW_P: 3 months
GED_PLAYLIST_ACTIVITY: duration of the session
IDE: 2 years
NID: 6 months
RUL: 1 year
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
gac: 3 months
gacgb_: 3 months
gclag: 3 months
gclau: 3 months
gclaw: 3 months
gcldc: 3 months
gclgb: 3 months
gclgf: 3 months
gclgs: 3 months
gclha: 3 months
ar_debug: 3 months
id: 2 years
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
Awin (AWIN AG)
Awin is a commercial affiliation service provided by AWIN AG.
Personal Data processed: Trackers and Usage Data.
Place of processing: Germany – Privacy Policy.
Trackers duration:
AWSESS: duration of the session
_D9J: 1 year
awchannel: 1 year
awj_*****: 3 months
awm_*****: 1 year
awsn_*****: 1 year
awc*****: 1 year
adv_awc: 1 year
aw*****: 1 month
awc: 1 year
awin_source: 1 year
awpv*****: 1 day
bId: 1 year
source: 1 year
xd_hash: indefinite
Emarsys Email Marketing
Emarsys Email Marketing is an email address management and message-sending service provided by SAP Emarsys eMarketing Systems GmbH or by Emarsys North America, Inc., depending on how the Owner manages the Data processing.
Personal Data processed: email address, Trackers and Usage Data.
Place of processing: Austria – Privacy Policy; United States – Privacy Policy.
Users can set or update their preferences via the relevant privacy choices panel available on this Website.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Users may use their own browser settings to:
See what Cookies or other similar technologies have been set on the device;
Block Cookies or similar technologies;
Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Website to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Babyshop Sthlm Holding AB
BOX 29098
100 52
Stockholm, Sweden
Owner contact email: support@babyshop.com
Since the use of third-party Trackers through this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Website.
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
The individual using this Website who, unless otherwise specified, coincides with the Data Subject.
The natural person to whom the Personal Data refers.
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.
The means by which the Personal Data of the User is collected and processed.
The service provided by this Website as described in the relative terms (if available) and on this site/application.
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
This privacy statement has been prepared based on provisions of multiple legislations.
This privacy policy relates solely to this Website, if not stated otherwise within this document.
Latest update: May 06, 2024
This document has been created with the iubenda Privacy and Cookie Policy Generator. See also the Terms and Conditions Generator. iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.
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